On Iceland street, in Kiryat Menachem neighborhood of Jerusalem, the neighborhood bordering Moshav Ora, the Swedish village and Kiryat Yuval, ‘Meidar’ is implementing a ‘Pinuy-Binuy’ project in which hundreds of apartments will be built and the living conditions of current tenants will be upgraded. The projects are being promoted under the leading of architect Boaz Bitman, who is considered the most experienced and successful architect in the field of ‘Pinuy-Binuy’ in Jerusalem. The principled agreements of the tenants for the project were received in record time, which indicates on the reputation and high trust that the tenants have in the company.